A long time ago, Walt Disney was at a small, local amusement park with his daughters. As he sat on a park bench watching them enjoy themselves on the merry-go-round, he came up with an idea, to build a theme park where kids and adults could enjoy experiences together.
"We believed in our idea - a family park where parents and children could have fun - together." - Walt Disney
With that thought, the idea of Disneyland was born! Or at least, that's how the story goes. But the idea behind the story, that Disney Parks and Resorts are a family destination remains the same. As a brand we focus on family entertainment over everything else and that focus has resulted in five (soon to be six) theme park/resorts all over the world, with Walt Disney World in Orlando, FL holding the crown as the number one theme park destination in the world.
Over fifty years later, the idea of appealing to families remains the focal point of the success at Disney.While other theme parks owned by Six Flags, Cedar Fair, and Universal offer great experiences, none of them have been able come close to the success experienced at Walt Disney World, as it remains the top theme park destination in the world. These other companies tend to develop attractions that will offer guests thrills and chills, building roller coasters and drop towers that go to insane heights! Disney however, spends eons of time developing a story behind its attractions, creating a world of fantasy and imagination that immerse our Guests into an incredible experience. This attention to detail and focus on providing entertainment every family member can enjoy together has been a consistent recipe for success at Disney, and is one we will not stray from.
"Your dead if you aim only for kids. Adults are only kids grown up, anyway." - Walt Disney
The strategy of focusing on family entertainment has also helped drive the success of other Disney business ventures, including our movie studios and entertainment media (ABC, ESPN, etc.), only strengthening the belief held by Walt Disney all those years ago.
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