Every year, Walt Disney World attracts thousands for foreign visitors to its resort. Even though there are three Disney resorts in foreign countries (France, Japan, and Hong Kong) and a fourth currently under construction (China), international tourists flood the Orlando area every year. The greatest impact is seen in the British and South American tourists and Disney caters specifically to these two groups in various ways.
For example, this summer Disney will employ several Portuguese-speaking hosts and hostesses whose sole purpose will be to act as translators for our guests visiting from Brazil. These new Cast Members will be strategically placed throughout the parks and resorts in order to help make the language barrier for our Brazilian tourists (who typically travel together in large groups) as minimal as possible.
The effect of tourists from international markets on prices at Walt Disney World is hard to determine.
I say this because even though the Company attracts foreign visitors, at the same time their numbers do not outshine the volume of domestic travelers Walt Disney World will accommodate each year. Disney must therefore find a balance in the price of tickets that is weighted more towards the income of its domestic guests vs. their international guests. For those traveling from Europe, this is great news due to the current strength of the Euro and the steady demise of the US dollar.
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