At Walt Disney World, a bundling pricing strategy is utilized. Basically, the longer you stay, the less you pay per day.Think of it as a Costco-style approach, buy in bulk to save!
For example, according to Disney.com, a 1-day ticket for Guests aged 10+ costs $73.80. However, if you purchase a 3-day ticket, the price decreases to $45/day. That's quite a drop off and the price per day continues to decline as you purchase additional days. There are of course, other ticket options that can be added including Disney's Park Hopper (allows you to visit multiple parks in one day), Disney's Water Park fun and more (includes admission to a water park and DisneyQuest Interactive Theme Park) option and the no expiration option (for a price you can make sure you unused tickets are good forever). There are also a wide range of discounts available for Florida residents, AAA members, and the military. However, they all focus around the same simple idea of decreasing ticket prices per day and the length of your stay increases. This helps entice people to stay at our resort for a longer period of time (thus, causing them to spend more money on hotels, merchandise, and food and beverage).
Disney is a price-setter in the Orlando theme park market, and usually will announce increases in ticket prices in August each year. Typically, Universal Orlando and Sea World Orlando wait for Disney to announce an increase in admission prices before announcing their own. This was evident last summer, when on August 4, Disney announced admission increases only to be followed by similar announcements from Universal Orlando and Sea World Orlando on August 6. This competitive atmosphere allows the three major theme park companies in Orlando to benefit from the success each other is experiencing. Since I have been in the industry (January 2008), none of the major Orlando resorts has decreased ticket prices after seeing the other resorts announce an increase.
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